Release the Crease

One of the questions I'm most frequently asked - in the comments section, over email, by my friends - is how to keep eyeshadow from creasing. It seems that no matter how enthusiastically a company claims that its shadow doesn't crease, it inevitably will, and you'll end up with that telltale cakey, smushed mess on your eyelid.The answer I always give when asked about this is simple: Urban Decay