Someone in Marketing Should Be in Trouble

When Sephora first launched the "Sephora Piiink" line, all I could think of was a certain character from The Lord of the Rings yammering on about "my precious!" It does sound like that, no? But I chalked it up to the company trying to be young and playful and reach out to a more youthful market.But now, it appears that the geniuses behind Piiink are actually trying to reposition a brown eyeliner